Reebok Super Comp Shoe

Project Outline

Using new advancements in footwear technology to create a high-performance running shoe for Reebok.

Date

Summer 2024

The Trend

Running has surged in popularity, inspiring many to join clubs or marathons for motivation, accountability, and community. Modern running shoes, with better cushioning, support, and lighter designs, boost comfort and performance for runners of all levels.

Current Issues

This is a current running shoe option offered by reebok that would be used for competitive running.

Honing in on a rocker sole

Current shoes are too heavy

Shoe doesn’t support forefoot running

Current shoes lack in comfort

Market Research

This is a current comparison of exisiting products in Reebok’s portfolio. The parameters were based on performance and comfort.

What’s All The Hype???

The running game has changed! The “Super Shoe” has been a buzz word in the running community since 2016. The concept of the super shoe is to enhance the runners experience due to its intentional design. Technology such as carbon plates embedded in the sole or high-tech foams, and many other details have changed the science of the running shoe. Each brand aspires to create their own version of the super shoe.

Design Elements

Rocker Shoe Shape
High-Tech Foam
Lightweight Upper
Carbon Plates
Comfortable

Foot Strike Patterns

Heel Strike

This strike is mainly on the heel
Causes extra strain on the shins
Leads to over striding in running patterns

Foot Strike Patterns

Midfoot Strike

This strike is mainly on the middle of the foot
Commonly practiced amongst most runners
Evenly distributed load with each strike

Forefoot Strike

This strike is mainly on the ball of the foot
Most pro runners use this method to have faster runs
Less load on the shins

Each runner have a distinct running pattern that they follow when completing the activity. These strike patterns can be determined by the runners size, mobility, strength, speed, and the equipment they use.